We frequently get asked about where we learned our marketing skills. While we would like to say we learned it all through trial and error and the school of hard knocks, the reality is that we started our path in marketing when we received the gift of a book.
A long-time friend of ours from high school recommended a new book he was reading about Google Pay Per Click. He said the book revealed great methods of how to not only capitalize on the traffic storm available on Google, but how to write ads, landing page tips, and much more. The book he shared with us was the Ultimate Guide to Google Adwords by Perry Marshall.
With the start of the gift of that simple book we dove in to the world of online marketing and paid ads. And truth be told Joe started reading the book first. He was so excited after just a few chapters he bought me a copy of the book so I could read it at the same time (and we have purchased each new version as it has been released).
We have since taken courses, been part of Round Table, and continued our education with Perry and his organization since 2007 and we can’t see stopping that trend anytime soon. To help you in your path of marketing domination we invite you to consider a few of the programs and even free optins that we have used with Perry that will allow you to get the most from any of your marketing efforts.
Adwords Book
The Ultimate Guide to Google Adwords, is the book that really started it all for us. Whether you are brand new to paid search or you just feel like you haven’t gotten as much out of the Google Adwords machine as you feel you should this is the book to have. We keep these books on hand for our own marketing efforts as well as we hand them out to those we meet with to ensure they can capitalize on their total marketing efforts.
When you open this book be prepared to learn much more than Google Adwords. The magic in this book is that Perry Marshall and Bryan Todd weave in direct response marketing methods that have been tried and tested and share how to incorporate them in the online world. As Adwords has changed they have continued to release new versions of this book and with each version we buy the latest copy as one can never master this subject enough.
By the way when you do check this one out Perry and his team literally send the book out for just $9.95 and give you free shipping. It’s a great way to start your learning or enhance your foundation.
Look Over Perry’s Shoulder Email Bootcamp
Email is the secret sauce that drives conversions and keeps teaming masses of customers engaged with your company. I’m not talking about the countless sales dribble that lands in your inbox daily, I am talking about emails that empower you to think for a moment, make you want to share with friends, and lead you down a sales path at the same time.
Tragically most companies from $500,000 in revenue to $50 million+ in revenue aren’t using email to their full advantage. They send a series of blast emails, one-off sales emails, and messages that rarely engage. With the Perry Email Bootcamp you will discover a new way to tackle email.
We actually took this course (ok, technically Joe went to the course) live and we built our first email funnel from the learnings. Since then we have written well over 1,000 emails for autoresponders on subjects ranging from real estate, commercial car leasing, to horse training. Each email we have written has used the foundation of knowledge from Perry. When you start this course be prepared for a very way of writing email, one that isn’t readily accepted by larger corporations but one that can add a healthy six or even seven figures of income to your business each year.
Adwords Bootcamp
When you want to take your mastery of Google Adwords and even overall conversion to the next level this is the program. We have taken the Adwords Bootcamp multiple times (no we aren’t slow learners) to ensure we stay sharp on the latest techniques and strategies.
As we have gone on through the years with Perry we have been fortunate to be teachers for the Bootcamp. Should you join bootcamp with the VIP program you have the opportunity to not only be a part of the group programs you also can engage in 1 on 1 sessions, as well as smaller group sessions to get intense help on your website.
While there are many “gurus” that come and go we can confidently share that Perry is the real deal. With his programs you will quickly discover the tactical, strategic, and mindset methods to help you get the most from your marketing efforts regardless of the size of your business. Start exploring what’s possible with Perry today.
To your success,
Joey and James Bridges